Monday, March 22, 2021

My 3 Most Important Time Management Tips

 Time Management can always be tricky especially when you cannot anticipate the things that might affect your day. Often, there are factors that change the way we want our lives to roll out.


Especially with the pandemic affecting the entire world, it is very vital that we get structure incorporated in our daily lives since the new normal right now is to work from home, not just for safety but convenience as well.

I have been working from home even before the pandemic so not much of my schedule has been affected. I am a Social Media Specialist.

Here are some of my 3 most important Time Management Tips that are guiding me through every week. Of course, these are flexible and are always changeable whenever there are emergencies or other stuff unexpectedly happening in my life.

MAKING SOCIAL MEDIA CALENDAR AND STICKING TO IT


After closing with a client, I transcribe everything that we have discussed in the discovery call. What the client wants as contents in their business, posting schedules, and consistency of postings. This is very vital to manage the client's expectations, as well as to not get sidetracked with posts from others. The hardest part of coming up with a Social Media Calendar is coming up with contents for the entire month.

Ideally,  a Social Media Calendar should contain all your supposed content for the whole month. It should serve as a guide for when you are in a creator's block.

CALENDAR BLOCKING


Calendar blocking is very simple. It's taking your calendar and using the blocks/events to space out time for all of your routines, work and social events.  Essentially taking your calendar and blocking out every hour block to totally co-ordinate the day ahead.


TIME BATCHING


Time batching is a time management technique that includes grouping similar tasks together and setting aside time to complete them all or work on them until a predetermined point of progress. The purpose of time batching is to minimize distractions for a workflow that enables concentration, attention to detail, and productivity.

I time batch according to what I will be doing for the week. I entirely work from home (I MISS TRAVELLING!), so that will mean do I need to go out or not. If yes, I need to look presentable, I will schedule selfies, photos and/or filming or whatever that would need me to be presentable on those days. If not, I can just throw on my pajama, with my bare face and focus on content creation and blog posting on those days.

But since everything can be delivered now and I don't have to out anymore for any government transaction (The PH government announced a "bubble"), I won't schedule anything for the filming day.



Sunday, March 21, 2021

Digital Marketing Trends For 2021


Digital business pivots may become permanent.

Diversify your social media activity to connect with more engaged users. To that point, enrich the user experience on your social profiles by leveraging shop and other features that break down barriers towards purchasing from you.

Social media will become a top channel for purchase, instead of just discovery.

Social media platforms are now making it easier for consumers to go from discovery to purchase without leaving the platform, creating a simple and seamless path to purchase.
 

Informed buyers want to buy from informed brands.

This is not just a matter of brands meeting consumers where they are; it’s about brands telling them what they want when they want it. 

Virtual events started out of necessity, but are here to stay because of ROI and accessibility.

In the face of the COVID pandemic, events became virtual out of necessity. As we move into 2021 and beyond, many events will stay virtual not only because of continued safety concerns but also because it means a lower cost for more people and a higher ROI.

Reduction of social media channels.

With so many channels available, so many businesses have tried to stay relevant on all of them, the need to declutter is a necessity. FOCUS IS A MUST!

Live interactions with virtual events.

People are craving for human interactions so virtual events are on trend with the market more than ever.


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Work-from-home essentials

⚠️These are very uncertain and uncomfortable times. ✔️Let's all #staysafe as we navigate through the process of growing comfortable with...