Digital business pivots may become permanent.
Diversify your social media activity to connect with more engaged users. To that point, enrich the user experience on your social profiles by leveraging shop and other features that break down barriers towards purchasing from you.
Social media will become a top channel for purchase, instead of just discovery.
Social media platforms are now making it easier for consumers to go from discovery to purchase without leaving the platform, creating a simple and seamless path to purchase.
Informed buyers want to buy from informed brands.
This is not just a matter of brands meeting consumers where they are; it’s about brands telling them what they want when they want it.
Virtual events started out of necessity, but are here to stay because of ROI and accessibility.
In the face of the COVID pandemic, events became virtual out of necessity. As we move into 2021 and beyond, many events will stay virtual not only because of continued safety concerns but also because it means a lower cost for more people and a higher ROI.
Reduction of social media channels.
With so many channels available, so many businesses have tried to stay relevant on all of them, the need to declutter is a necessity. FOCUS IS A MUST!
Live interactions with virtual events.
People are craving for human interactions so virtual events are on trend with the market more than ever.
