"My biggest regret from the previous recession – or perhaps simply lesson learned – was not focusing enough on social media marketing."
I saw this on a blog post today and it resonated immediately.
Some years ago, almost 11 years ago, I graduated with a degree in Business Administration, majoring in Marketing. At that time, my plan was to take an MBA while working as a marketing intern at Sparks Asia (they have just started) and then enter Law School and become a lawyer. BUT THEN my father offered to pay for my Law School. So young and naive as I was, I immediately agreed.
I attended Law School and wasted 12 years of my life trying to become a lawyer and another 4 years more figuring out what I really wanted to do and trying to see if my legal knowledge would help me have a decent life.
Although the legal knowledge was helping me have a decent life, I wanted more from it. In 2018, I had my first real heartbreak. It was so bad for me that I lost weight, was sleep-deprived, had body dysmorphia, doubted myself, lost self-confidence and basically hated seeing myself. I remember avoiding mirrors and people's eyes so I couldn't see myself. I was self-loathing. But I also know I cannot go there because that would send me really deep that it would take me years to see myself again. Watching Amy TV and Taking Back Your Power really helped me bounce back quickly and not fall down that rabbit hole. In short, I was able to put my life back on track but I was not sure yet of what I wanted to do.
I know I am good at writing. At coming up with creative ideas. But didn't know how to start again after setting that part of me to sleep for a while, while I try to become a lawyer. I did not know if I still had it in me. Even now, as I write this, I still don't know. With the pandemic, it is very hard to have inspiration for writing.
Fast forward to now, I figured out that I really liked being alone and working from home or anywhere, just not in an actual office with bosses and co-workers. That is when and where my creativity flows.
Ten years ago, it was relatively easy to build an audience. When you followed someone they were very likely to follow you back – regardless of platform – and the whole social media scene operated without the restrictions and limitations that are prevalent today. This meant that amassing thousands of followers was a relatively easy task and didn’t take a great amount of work or any special skills. Facebook still showed your posts to all of your friends, and business pages didn’t bug you constantly to pay for ads and reach…
essentially, life was simple.
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